About this role
AIBT in Lagos is hiring a remote in-house copywriter to create persuasive, brand-aligned content for multiple channels. The role focuses on researching, writing, editing, and proofreading material for websites, blogs, social media, email campaigns, ads, landing pages, and corporate communications. The candidate should work independently in a remote setting, translating business objectives into engaging, conversion-focused copy. The employer aims to build Africa's next generation of business, policy, and tech leaders through practical learning and targeted marketing. The position supports marketing initiatives, audience engagement, and business growth through strong written storytelling.
What you would do
- Create original copy for websites, landing pages, blogs, social media, emails, ads, and marketing materials
- Write persuasive copy to support lead generation, customer acquisition, engagement, and sales conversions
- Align content with brand voice, guidelines, objectives, and target audiences
- Research trends, audiences, competitors, products, and services to ensure accuracy and relevance
- Develop headlines, CTAs, product descriptions, promotions, and campaign concepts
- Collaborate with marketing, sales, design, video, and other teams on integrated campaigns
- Adapt content for various platforms, audiences, formats, and customer journey stages
- Produce SEO-friendly content with keyword use, headings, metadata, and internal links recommendations
- Edit and proofread existing content for accuracy and readability
- Develop email newsletters, promotional emails, and customer communications to support campaigns
What they are asking for
- Bachelor’s degree or HND in English, Mass Communication, Journalism, Marketing, PR, Creative Writing, or related field
- Minimum 2 to 4 years of copywriting or content marketing experience
- Proven ability to create marketing copy for digital platforms and business communications
- Experience tailoring writing style and tone to different brands and audiences
- Knowledge of SEO principles and digital content best practices
- Ability to research, verify facts, edit drafts, and meet deadlines
- Portfolio showing versatility across formats and industries
- Strong English writing, grammar, spelling, punctuation, and proofreading skills
- Experience with CMS (e.g., WordPress) and digital publishing workflows
- Proficiency with collaboration tools and remote work readiness
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