Healthcare Sales and Marketing Executive

About this role

Doheney Services Limited is recruiting for a Healthcare Sales and Marketing Executive in Lagos. The role targets someone with hands-on sales and marketing experience who can acquire customers, engage potential patients, and drive measurable sales and revenue targets for the clinic’s eye and dental services. The successful candidate will market the clinic, generate patient enquiries, convert enquiries to appointments, and implement sales and marketing initiatives to attract new patients. Responsibilities include supporting digital marketing, building relationships for referrals, coordinating appointments with clinical teams, educating prospective patients, following up on enquiries, promoting services through various channels, and preparing performance reports. The role requires a proactive, persuasive individual with strong communication and field marketing skills, able to work in a healthcare advertising context and meet monthly targets.

What you would do

• Support digital marketing activities for promotions and online enquiries.
• Build relationships with individuals, families, community groups, and local businesses for referrals.
• Coordinate with administrative and clinical teams to convert enquiries into clinic visits.
• Identify opportunities to attract private healthcare patients and communicate value and quality of care.
• Educate prospective patients about services, treatment options, and booking process.
• Follow up with enquiries to address non-clinical concerns and encourage bookings.
• Promote eye care and dental services through direct and field marketing, referrals, and networks.
• Develop promotional campaigns for routine eye examinations, dental check-ups, and preventive care.
• Prepare reports on patient acquisition, marketing performance, and sales targets progress.
• Track leads, bookings, attendance, conversion rates, and revenue from marketing activities.

What they are asking for

• Strong interpersonal, communication, persuasion, and customer engagement skills.
• Experience in direct sales, field marketing, customer acquisition or service marketing.
• Ability to use social media and digital channels to generate enquiries and bookings.
• Degree or HND in Marketing, Business Administration, Sales, Mass Communication or related field (preferred).
• Customer-focused, proactive, and commercially minded.
• Good organisational, reporting, and follow-up skills.
• Proven ability to generate leads, follow up with prospects, convert enquiries into paying customers, and meet sales targets.
• Experience marketing healthcare services and medical sales.
• Comfortable with fieldwork and face-to-face marketing with prospective patients.
• Proficiency in basic office apps and digital communication tools.

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