Head of Sales (Watches)

About this role

Aldelia Limited in Lagos is seeking a Head of Sales for the watches category. The role involves leading the national watches category strategy, driving revenue growth and profitability, and managing sales performance and client relationships. It requires overseeing product selection, pricing, and inventory in coordination with luxury watch brands and distributors. The position also entails leading and coaching the sales team and collaborating with Marketing and Operations on campaigns and events to attract premium clients. The role targets individuals with experience in luxury retail or premium consumer goods and a strong track record in category management and national sales leadership.

What you would do

• Develop and implement the national watches category strategy aligned with business goals.
• Be accountable for category performance, revenue growth, and profitability.
• Set annual sales targets, budgets, and performance objectives.
• Identify market opportunities, trends and growth areas.
• Oversee national sales operations and achieve sales targets.
• Monitor revenue, margins, inventory turnover and category performance.
• Improve profitability, market share and customer retention.
• Build and maintain relationships with high-net-worth individuals, VIP clients and corporate customers.
• Oversee product selection, pricing, assortment planning and inventory management.
• Lead and provide strategic direction to the National Sales Manager and Head of Sales, establishing KPIs and ensuring accountability.

What they are asking for

• Bachelor's degree in Business Administration, Marketing, Sales or related discipline.
• Extensive experience in luxury retail, watch sales or premium consumer goods.
• Proven track record in category management, commercial leadership and profitability management.
• Strong knowledge of luxury watches, international brands, merchandising and market trends.
• Experience managing senior sales teams and driving national sales performance.
• Strong financial acumen, negotiation and business development skills.
• Established relationships with HNWIs, VIP clientele and luxury brand partners (advantage).
• Excellent leadership, communication and stakeholder management skills.

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