Head of Paid Social, Insurance

About this role

The role is Head of Paid Social for auto insurance, owned end to end, with responsibility for Meta and TikTok advertising at scale and to improve margin. It requires hands‑on management in ads manager, owning testing, creative direction, and post‑mortems, rather than handing off to others. The position sits within Launch Potato, a discovery and conversion company working with brands in finance, travel and entertainment, supporting partners with measurable customer acquisition. The role emphasises owning a vertical channel, margin as the key metric, and direct collaboration with senior leaders in marketing, compliance and product. The job involves working in a profitable, bootstrapped environment with a remote‑first team across multiple countries.

What they are asking for

• Paid social buying at scale in performance marketing, affiliate, or leadgen
• Hands‑on Meta platform expertise including structure, bidding, budgeting, audience testing, and diagnosing platform or attribution shifts
• Experience achieving real scale on TikTok with require awareness of allowlisting, restrictions, and landing page needs
• Direct accountability for CPA, ROAS or margin on monthly spend of at least 250000
• Experience in a compliance‑heavy vertical such as insurance, lending, credit, or health
• Fluency with tracking and attribution including pixel and server‑side events, postbacks, QA
• Four or more years in a hands‑on buying role with direct margin accountability

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