Head of Marketing (Marketing Officer)

About this role

The role is Head of Marketing, intended for someone with primary responsibility for developing and executing marketing strategies to grow audience, brand visibility and revenue. The employer engages in recruitment, training and consulting services, including marketing and business advisory. The position requires managing advertising, sponsorships and partnerships, and overseeing the company’s digital presence and online campaigns. The role involves building relationships with advertisers, corporate clients and other stakeholders, and analysing market trends to drive promotional initiatives. The employer is Fact Base Consulting, based in Lagos, offering recruitment and related consulting services.

What you would do

• Develop and implement marketing strategies to increase audience, brand visibility and revenue
• Source and manage advertising, sponsorship and partnership opportunities
• Manage digital presence and online marketing campaigns
• Build and maintain relationships with advertisers, corporate clients and other stakeholders
• Monitor market trends and recommend promotional initiatives to support business growth

What they are asking for

• Bachelor’s degree or HND in Marketing, Economics, Public Relations, Business Administration or related field
• Minimum of three years’ experience in a marketing role, preferably in broadcasting or advertising agency
• Strong IT, digital marketing and social media communication skills
• Excellent communication, leadership and organisational skills
• Innovative, adaptable, goal-driven and result-oriented

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