Head of Marketing, Brand and Product Growth

About this role

Head of Marketing, Branding and Growth at Kredete, Lagos-based, leads global marketing strategy across multiple markets to build the brand, drive customer and partner acquisition, and develop marketing infrastructure. The role works withFounders and senior leaders to translate company priorities into measurable marketing results for B2B and B2C products.

What you would do

• Develop and execute global growth marketing strategy across B2B and B2C products
• Build acquisition programs across paid, organic, lifecycle, content, partnerships and events
• Generate qualified leads and pipeline for B2B products, banking partnerships and strategic initiatives
• Position Kredete’s products through messaging and go-to-market planning; manage product launches and lifecycle communications
• Own brand strategy, communications, and executive positioning; manage major announcements and external communications
• Develop content strategy, SEO, website performance, and marketing ROI dashboards

What they are asking for

• 7+ years in growth, product marketing, brand, communications or related fields
• Experience leading marketing in fintech, payments, digital assets or high-growth tech
• Proven ability to build pipeline and revenue through marketing
• Experience with positioning and go-to-market strategies for complex products
• Experience launching or scaling products across multiple geographic markets
• Strong skills in digital acquisition, lifecycle marketing, SEO, analytics, and team leadership

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