Head of Marketing and Communications

About this role

Head of Marketing and Communications at Alaro City, Lagos, leading the strategic direction of the brand and communications to raise market awareness and connect with customers, media, stakeholders and partners. Suitable for someone with extensive marketing and corporate communications experience, including leadership and stakeholder engagement, in a property or development context.

What you would do

• Define, execute and evaluate the marketing and communications strategy for West African projects and other target markets.
• Grow and manage the Nigeria and Ghana marketing and communications teams to meet KPIs.
• Implement events, advertising, digital media, PR and other initiatives to support sales and drive engagement.
• Create and manage branded materials and data-led assets across earned, owned and paid media.
• Use data to assess and improve campaign effectiveness and ROI.
• Engage vendors and manage supplier relationships to support the brand vision and plan.

What they are asking for

• Degree in Mass Communication is a plus; MBA would be advantageous.
• 10-15 years of experience in marketing and corporate communications in reputable companies.
• Business-fluent English with strong copywriting or journalistic writing ability.
• Proven leadership and managerial experience.
• Strong planning, branding, design and digital skills; multi-channel marketing knowledge.
• Experience with Salesforce or digital advertising platforms, social media tools, analytics or design tools.

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