Head of Marketing and Brand Communications

About this role

The role is for Head of Marketing and Brand Communications at Plumptre Advisory in Lagos. It involves creating and carrying out marketing and brand communications plans to raise visibility of the institution domestically and abroad, drive student enrolment and improve stakeholder engagement. The position targets candidates with a strong background in marketing and brand storytelling, preferably with experience in education or service brands. The employer seeks a candidate who can lead marketing initiatives and enhance communications across channels, including digital platforms. An advanced degree such as a Master’s or MBA is desirable but not required.

What you would do

• Develop and implement marketing and brand communications strategies.
• Lead campaigns to increase brand visibility and student enrolment.
• Oversee digital marketing activities across social media, SEO, paid advertising, and analytics.
• Drive stakeholder engagement and brand storytelling across channels.
• Monitor and report on campaign performance and ROI.
• Collaborate with internal teams to align messaging and branding.
• Manage brand guidelines and consistency across all communications.
• Lead and mentor marketing team members.

What they are asking for

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 5 to 8 years of marketing experience, with 2 to 3 years in a leadership role.
• Experience in education, services, or brand-driven organisations preferred.
• Digital marketing expertise (social media, SEO, paid ads, analytics).
• Proven track record of successful brand communications campaigns.
• Excellent spoken and written communication and brand storytelling abilities.
• Master’s degree or MBA is an added advantage.

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