Head of Marketing

About this role

Head of Marketing for Spiro Nigeria, based in Lagos, responsible for developing and delivering the Nigeria marketing and brand strategy to drive awareness, adoption and growth of Spiro’s electric mobility products. The role requires strong automotive and African market experience, with leadership of digital, channel, events, and product launch activities.

What you would do

• Develop and execute the annual marketing strategy for Nigeria aligned with business goals
• Strengthen brand positioning and messaging for the Nigerian market
• Lead marketing for two-wheelers and three-wheelers including product launches and lifecycle marketing
• Create market-specific go-to-market plans for new products, cities, and distribution channels
• Drive customer acquisition through integrated campaigns and digital channels
• Lead local-area marketing, events, PR, partnerships and channel activation, and manage marketing budget and agencies

What they are asking for

• 10-15 years of overall marketing experience
• 3-5 years of hands-on experience in African markets
• Strong experience in automotive/mobility/EV sector
• Experience in brand management and integrated marketing
• Understanding of African consumer markets and local market dynamics
• Experience with product launches, GTM strategies, digital and performance marketing, and managing agencies

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.