Head of E-Commerce and Growth Marketing

About this role

NACK Apparel Limited in Lagos is seeking a Head of E-Commerce and Growth Marketing to build, manage, and scale the company’s digital commerce engine. The role focuses on Shopify-driven revenue, performance marketing, and using AI and automation to improve acquisition, conversion, and retention for a fashion brand.

What you would do

• Own the commercial performance, merchandising, and growth of NACK's Shopify store.
• Plan and run digital marketing campaigns across Meta, TikTok, Google, and retargeting to optimise CAC and ROAS.
• Deploy AI tools, automations, and workflows to improve conversion, customer journeys, abandoned cart recovery, and operational efficiency.
• Create retention and lifecycle flows, including email and remarketing, to boost repeat purchases and lifetime value.
• Collaborate with sales, creative, content, and product teams on campaign planning, photoshoots, events, and brand activations.
• Build a scalable digital system to take NACK's local presence to a global customer base.

What they are asking for

• Proven experience driving revenue growth in e-commerce, performance marketing, or digital growth (fashion, retail, or consumer brand experience is a plus).
• Expert hands-on proficiency with Shopify and e-commerce analytics.
• Strong understanding of paid media management, conversion rate optimisation, and customer journey mapping.
• Practical knowledge of AI tools, AI agents, and e-commerce automations.
• Commercial, data-driven mindset with a focus on measurable ROI and business impact.
• Experience with metrics such as online revenue, conversion rate, AOV, CAC, ROAS, repeat purchase rate, LTV, and cart recovery; proven deployment of AI-enabled growth and automation workflows.

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