Head of D2C Marketing

About this role

Head of D2C Marketing at Sabi, for an experienced D2C marketer who can build and own a full direct-to-consumer funnel. You will oversee content and landing pages, checkout, paid media, lifecycle programmes and SEO, and report to the CEO. The role starts by building the funnel from scratch and will scale to leading a larger internal team as the business grows.

What you would do

• Own the full D2C funnel end-to-end, starting from scratch with internal and external resources (site content, landing pages, checkout, and conversion rate optimisation).
• Plan, manage and optimise paid media across channels, owning the budget and ROI narrative.
• Build and run lifecycle programmes (email, SMS, and beyond) to drive retention and LTV.
• Drive SEO and generative engine optimisation strategy for traditional search and AI-driven discovery.
• Manage internal resources and external agency partners, and build out the team as scale demands.
• Use AI tools throughout your workflow to increase output and speed, and partner with the cross-functional D2C team to bring the function online and own it going forward.

What they are asking for

• Proven D2C marketing leadership experience with a track record of building or scaling a direct-to-consumer funnel.
• Deep hands-on fluency with Shopify and Klaviyo.
• Experience across the full D2C stack: CRO, paid media, lifecycle, and SEO.
• Comfortable being both strategist and executor, especially in the early build phase.
• Experience managing external agencies and internal team members.
• Data-driven and analytical with a scrappy, get-it-done work style; fluent and enthusiastic use of AI tools.

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