Head of Communications & Brand

About this role

Head of Communications & Brand for Welcome2Africa International, based in Abuja, responsible for defining and presenting the group and its entities, building the Group CEO’s international profile, and leading corporate communications and brand across priority markets. This role targets senior communications and brand professionals with experience in financial services, investment, international development or trade.

What you would do

• Define brand architecture for the holding company and its entities
• Develop positioning and core narratives for the group and each entity
• Build the Group CEO’s international profile through thought leadership and media
• Turn results into shareable content across channels
• Lead corporate communications and media relations in priority markets
• Set and uphold brand standards across investor decks, proposals, websites and external documents

What they are asking for

• Senior experience in communications and brand leadership
• Experience in financial services, investment, international development or trade
• Proven ability to lead a brand through change (restructuring, expansion or repositioning)
• Excellent writing and editorial judgement with attention to design
• Experience communicating with international investor, government and institutional audiences
• Strategic thinker who can also produce high-quality hands-on work while building a team

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