Head of Communications and Brand

About this role

The role leads communications and branding for Welcome2Africa International, with a focus on building the group’s international profile and ensuring consistent brand messaging across entities and regions. It targets candidates with senior experience in communications, branding and stakeholder engagement in sectors like financial services, investment or trade, and who can manage brand through periods of change.

What you would do

• Build the Group CEO's international profile through thought leadership and media engagements
• Lead communications for flagship forums, deal rooms and missions and support sponsorships
• Oversee corporate communications and media relations in key international markets
• Define and manage the brand architecture for the group and its entities
• Develop positioning and narratives for the group and each entity and maintain reputation management
• Ensure brand standards across investor decks, proposals, websites and external documents

What they are asking for

• Outstanding writing and editorial judgement with attention to design
• Strategic thinking with hands-on ability to produce work and lead a team
• Experience communicating with international investor, government and institutional audiences
• Proven ability to lead a brand through periods of change (restructuring, expansion, repositioning)
• Senior experience in communications and brand, preferably in financial services, investment, international development or trade
• Experience working across multiple regions and with diverse stakeholders

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