Head of Commercial

About this role

Head of Commercial for a leading paints and coatings manufacturer and distributor in Nigeria, based in Lagos. The role leads the organisation's commercial strategy and drives growth across sales, distribution, project/technical sales, retail development and customer experience, reporting to the managing director.

What you would do

• Develop and implement the commercial strategy to drive revenue, margins and market share.
• Lead sales, distribution, key accounts, project/technical sales and customer experience.
• Expand distributor, dealer and retail networks across Nigeria.
• Drive growth and profitability of the retail store network, including new-store rollout and turnaround of underperforming stores.
• Manage forecasting, pricing, budgeting, reporting and key commercial KPIs; oversee channel profitability and credit risk.
• Build, coach and retain a high-performing commercial leadership team; work with Finance, Operations, Supply Chain, HR and Technical teams.

What they are asking for

• Bachelor's degree in Business, Marketing, Economics, Engineering or related field; MBA is an advantage.
• 15+ years' relevant commercial/sales experience with significant senior leadership exposure.
• Strong experience in FMCG, building materials, paints/coatings, consumer products or similar sectors.
• Proven track record of delivering revenue and margin growth.
• Strong knowledge of Nigerian distribution and route-to-market dynamics.
• Experience managing a P&L, large commercial teams and multi-channel operations.

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