Head, Marketing & Sales

About this role

The role is Head of Marketing & Sales for Afri-9 Group, overseeing a unified commercial function across Oil and Gas, Hospitality, and Consumer Goods Retail and Wholesale. It targets building a data-led, execution-focused team to convert market intelligence into demand and revenue, while safeguarding pricing and margins and providing reliable forecasts. The position reports to the Chief Operating Officer with executive accountability to the Managing Director/CEO. The employer operates in multiple sectors including hospitality, consumer goods, and oil and gas through KEV'S Brand and related field markets. The job is based in Benin City, Edo, with responsibilities spanning strategy, lead generation, account management, and performance reporting.

What you would do

• Lead the integrated marketing and sales strategy, annual plan, targets, budget, campaign calendar and sector-growth priorities.
• Develop market intelligence, customer segments, brand positioning and approved campaigns across digital, field, outlet, media, event and partnership channels.
• Oversee lead generation, pipeline governance, quotations, negotiation, conversion, key accounts, customer retention and repeat business.
• Protect pricing, gross profit, discount, credit, collection and sales-to-delivery handover controls.
• Develop Oil and Gas accounts, hospitality demand, retail traffic, wholesale customers and institutional relationships.
• Recruit, deploy, coach and performance-manage Marketing, Sales, Relationship, Field Sales and Merchandising teams.
• Produce regular reports on leads, conversion, revenue, gross profit, campaign ROI, collections, lost sales and customer feedback.

What they are asking for

• Minimum seven years of relevant marketing, sales, business development or commercial-management experience.
• At least three years in a leadership role.
• Experience growing B2B and B2C revenue across FMCG/retail, hospitality, distribution, energy or related sectors.
• Strong skills in commercial strategy, digital marketing, CRM, pipeline management, key accounts, forecasting, Excel and dashboards.
• High integrity, executive communication, commercial judgement, team leadership, customer focus and disciplined follow-through.

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