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Head, Marketing / Business Development
About this role
Zuma Health Trust Limited in Abuja seeks an experienced Head of Marketing and Business Development. The role focuses on developing and executing marketing campaigns, content creation and management, digital marketing, coordinating marketing events, building partnerships, managing customer relationships, and overseeing budgets for the company. The position targets individuals with a strong background in healthcare marketing who can help grow the organisation’s corporate client base. The organisation is a National Health Maintenance Organisation with its head office in Abuja and aims to enroll Nigerians and residents into health insurance.
What you would do
- Develop and execute marketing campaigns
- Create and manage content across channels
- Lead digital marketing efforts and data analysis
- Coordinate marketing events and partnerships
- Manage customer relationships and retention
- Oversee marketing budget and resources
- Drive growth of the corporate client base
- Provide leadership and guidance to the marketing team
- Monitor market trends and regulatory considerations in healthcare
- Collaborate with other departments to support business development
What they are asking for
- Minimum 7 years of marketing experience with a strong healthcare marketing background
- Experience in digital marketing, data analysis and performance metrics
- Understanding of social media marketing and modern marketing systems
- Knowledge of industry best practices in marketing
- Leadership and people-management skills
- Strong understanding of the healthcare industry, regulatory requirements and market trends
- Proven track record of developing and executing successful marketing strategies
- Membership of relevant professional bodies is an added advantage
- Bachelor’s or Master’s degree in marketing, business administration or related field
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