Head, Marketing and Sales

About this role

The role is Head of Marketing and Sales for Afri-9 Group, overseeing commercial strategy across Oil and Gas, Hospitality, and Consumer Goods sectors from Benin City, Edo. The position reports to the Chief Operating Officer with executive accountability to the Managing Director/CEO and leads a cross-functional commercial team. The employer, Afri-9 Group (KEV'S Brand), operates in hospitality, retail/wholesale, and oil & gas, and focuses on delivering quality products and customer satisfaction. The role involves turning market insights into demand, managing pricing and margins, and providing reliable commercial forecasts and performance evidence. It requires building and leading an integrated marketing and sales function across multiple operating locations and markets.

What you would do

• Lead the integrated marketing and sales strategy, annual plan, targets, budget, and campaign calendar.
• Oversee pricing, discounting, credit, collections, and handover controls.
• Grow revenue across B2B and B2C channels in FMCG/retail, hospitality, distribution, energy or related sectors.
• Recruit, coach, and performance-manage Marketing, Sales, Relationship, Field Sales and Merchandising teams.
• Develop market intelligence, customer segments, brand positioning and campaigns across digital, field, outlet, media, events and partnerships.
• Produce regular reports on leads, conversion, revenue, gross profit, ROI, collections, and customer feedback.
• Own lead generation, pipeline governance, quotations, negotiation, conversion, key accounts and retention.
• Coordinate cross-functional activities to ensure alignment of brand, campaigns, leads, and sales activities.
• Maintain collaboration with operations, finance, data analysis, procurement, and other interfaces.
• Ensure compliance with approved terms, reporting standards and controlled execution of campaigns and sales.

What they are asking for

• Minimum seven years in marketing, sales, business development or commercial management, with at least three in a leadership role.
• Experience growing B2B and B2C revenue across multiple channels in FMCG/retail, hospitality, distribution, energy or related sectors.
• Strong skills in commercial strategy, digital marketing, CRM, pipeline management, forecasting and dashboards.
• Experience leading and developing Marketing, Sales, Relationship and Field teams.
• Ability to build market intelligence, customer segmentation and brand positioning.
• Excellent integrity, communication, commercial judgement, and team leadership.
• Experience with lead generation, quotations, negotiation, and key accounts.
• Ability to produce accurate regular commercial performance reports.
• Knowledge of managing pricing, margins, discounts, credit, collections and handovers.

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