About this role
A leading financial services organisation is hiring for the role of Head, Marketing and Corporate Communications in Lagos. The role involves directing the organisation’s marketing, branding and communications strategies to boost brand visibility, engage stakeholders and support business growth. The position oversees brand positioning, digital marketing, public relations and media engagement, and works with senior management and external agencies. It also requires planning marketing campaigns, events, thought leadership content and integrated communications aligned with business objectives, while monitoring performance and developing the marketing team.
What you would do
- Lead brand positioning, digital marketing, public relations and corporate communications across all platforms.
- Collaborate with senior management and business teams to align marketing with commercial goals and manage external agencies and vendors.
- Plan and oversee marketing campaigns, events, thought leadership content and other initiatives to improve brand awareness.
- Develop and execute integrated marketing, branding and corporate communications strategies aligned with business objectives.
- Monitor campaign performance, market trends, competitor activities and marketing KPIs.
- Lead and develop the marketing and communications team.
What they are asking for
- Minimum of 8 years’ progressive experience in marketing, brand management or corporate communications, including leadership experience.
- Experience in financial services, asset management, investment management or fintech is an added advantage.
- Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration or a related field.
- Excellent leadership, communication, stakeholder management, analytical and project management skills with strong commercial awareness.
- Strong knowledge of brand strategy, digital marketing, public relations, content development and integrated marketing campaigns.
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