About this role
Elvaridah is seeking a Head of Growth & Marketing in Lagos to lead the group’s growth, demand generation, digital marketing and brand initiatives for Thelix Holdings and its products. The role requires extensive experience in multi-channel growth, revenue generation and building high-performing teams, with collaboration across product, sales, client experience, operations and media. It involves shaping go-to-market strategies, driving KPI performance and steering strategic product launches and market entry projects.
What you would do
- Develop and execute group-wide growth strategy and commercial plans aligned with business goals.
- Lead acquisition across paid, organic, partnerships, events and referrals; manage full-funnel campaigns.
- Oversee digital and performance marketing including SEO, SEM, paid ads, social, email, content, automation and ROI budgeting.
- Strengthen brand positioning and messaging for Thelix Holdings, its SBUs and products across customer segments.
- Build and monitor analytics framework tracking CAC, LTV, ROMI, funnel conversion, pipeline and revenue attribution.
- Lead and develop the Growth & Marketing team; set KPIs and manage budgets, agencies and tools; drive strategic product launches and market entry projects.
What they are asking for
- BSc in Marketing, Business, Economics or Communications.
- 8+ years in Growth, Marketing, Sales, Commercial or Demand Gen.
- 4+ years leading high-performing teams.
- Proven track record driving revenue growth; strong multi-channel marketing, budget management and commercial acumen.
- Desirable: experience in SaaS, AI, EdTech, FinTech, ImmigrationTech, Cybersecurity or fast-growth tech; startup/scale-up experience; relevant certifications; experience with AI-powered marketing automation.
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