Head, Growth & Marketing

About this role

Elvaridah is seeking a Head of Growth & Marketing in Lagos to lead the group’s growth, demand generation, digital marketing and brand initiatives for Thelix Holdings and its products. The role requires extensive experience in multi-channel growth, revenue generation and building high-performing teams, with collaboration across product, sales, client experience, operations and media. It involves shaping go-to-market strategies, driving KPI performance and steering strategic product launches and market entry projects.

What you would do

• Develop and execute group-wide growth strategy and commercial plans aligned with business goals.
• Lead acquisition across paid, organic, partnerships, events and referrals; manage full-funnel campaigns.
• Oversee digital and performance marketing including SEO, SEM, paid ads, social, email, content, automation and ROI budgeting.
• Strengthen brand positioning and messaging for Thelix Holdings, its SBUs and products across customer segments.
• Build and monitor analytics framework tracking CAC, LTV, ROMI, funnel conversion, pipeline and revenue attribution.
• Lead and develop the Growth & Marketing team; set KPIs and manage budgets, agencies and tools; drive strategic product launches and market entry projects.

What they are asking for

• BSc in Marketing, Business, Economics or Communications.
• 8+ years in Growth, Marketing, Sales, Commercial or Demand Gen.
• 4+ years leading high-performing teams.
• Proven track record driving revenue growth; strong multi-channel marketing, budget management and commercial acumen.
• Desirable: experience in SaaS, AI, EdTech, FinTech, ImmigrationTech, Cybersecurity or fast-growth tech; startup/scale-up experience; relevant certifications; experience with AI-powered marketing automation.

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