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Growth and Marketing Manager
About this role
The role is for a Growth and Marketing Manager at Princeps Credit Systems Limited, based in Lagos. The job focuses on creating and carrying out growth strategies to attract and retain customers and increase revenue, while optimising the marketing funnel and customer journey. It involves running data-driven campaigns across multiple channels, analysing customer behaviour and key metrics, and collaborating with Product, Technology, Sales and Customer Experience teams to improve product adoption and experience. The position requires a bachelor’s degree in Marketing, Business Administration or a related field and 4 to 6 years of relevant experience in growth or digital marketing, preferably in fintech or financial services. Strong analytical, campaign management and engagement skills are essential, with a track record of delivering measurable growth outcomes.
What you would do
- Develop and execute growth strategies to drive acquisition, conversion, retention and revenue.
- Manage and optimise the customer journey and marketing funnel.
- Design, run, and assess data-driven marketing campaigns and growth experiments across multiple channels.
- Analyse customer behaviour and growth metrics to identify opportunities and improve performance.
- Collaborate with Product, Technology, Sales and Customer Experience teams to boost product adoption and customer experience.
- Identify new growth opportunities across customer segments, channels, partnerships and products.
What they are asking for
- Bachelor’s degree in Marketing, Business Administration or a related field.
- 4 to 6 years of relevant experience in growth marketing, digital marketing or customer acquisition, preferably in fintech or financial services.
- Strong analytical, campaign management and customer engagement skills.
- Proven ability to deliver measurable growth outcomes.
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