About this role
The role is for a Group Head of Marketing and Communications at Proten, an international human capital development firm with offices in London and Lagos. It focuses on leading marketing strategy, brand development, digital marketing and corporate communications to boost market visibility, customer acquisition, revenue growth and corporate reputation. The position involves developing and implementing marketing plans, managing brand standards, and overseeing campaigns, digital channels, PR, and stakeholder relations. It targets a senior professional with extensive experience in marketing, brand management and integrated campaigns, preferably in technology or complex service sectors. The employer provides training, coaching and consulting services to clients across Europe and Africa and aims to enhance productivity and performance through advisory and development services.
What you would do
- Develop and implement the group’s marketing and communications strategy, plans, budgets and targets.
- Maintain consistent brand standards across materials, digital platforms, campaigns, events and customer communications.
- Design and execute integrated marketing campaigns to raise brand awareness and generate leads.
- Collaborate with Commercial and Sales teams on account-based marketing, sales enablement and tender proposals.
- Lead product and service launches ensuring alignment with pricing, regulatory requirements and technical readiness.
- Oversee digital marketing, website content, SEO, social media, email campaigns and analytics.
- Manage public relations, media engagement, executive communications, and stakeholder relations.
- Conduct market research, competitor analysis and customer insights studies.
- Manage creative agencies, media partners, vendors, budgets and supplier contracts.
- Establish marketing KPIs, monitor ROI, coordinate employer branding and oversee crisis communications and regulatory compliance.
What they are asking for
- Degree in Marketing, Communications, Public Relations, Business or related field (preferred)
- Minimum of 16 years of relevant marketing and communications experience with senior leadership responsibility
- Proven track record in brand development and integrated campaigns with measurable commercial outcomes
- Experience in telecommunications, broadband, ISP, ICT, technology or similar complex service sectors (strongly preferred)
- Strong expertise in digital marketing, public relations, media management, content strategy and brand positioning
- Experience managing marketing budgets, agencies, vendors, campaign analytics and executive stakeholders
- Excellent leadership, strategic thinking, writing, presentation, analytical and stakeholder-management skills
- Crisis communication experience (advantage)
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