General Manger (Marketing)

About this role

A full-time General Manager (Marketing) role based in Lagos with DCSL Corporate Service Limited. The employer provides immigration services, corporate governance support and executive recruitment, and is seeking a marketing leader to drive growth and brand positioning. The role involves developing and executing marketing strategies, managing budgets, and collaborating with internal teams and external stakeholders. Responsibilities focus on customer acquisition, retention, market penetration, campaigns across channels, and market research. The ideal candidate has substantial marketing leadership experience, preferably in insurance or regulated industries, with relevant qualifications.

What you would do

• Develop and execute marketing strategies to support business growth and revenue goals
• Monitor marketing performance and manage budgets to optimise ROI
• Build and maintain relationships with clients, brokers, corporate organisations and other stakeholders
• Collaborate with internal teams to create and implement go-to-market strategies
• Drive customer acquisition, retention and market penetration initiatives
• Conduct market research and competitor analysis to identify opportunities
• Lead integrated marketing campaigns across digital and traditional channels
• Strengthen the company's brand positioning and corporate image

What they are asking for

• Master's degree in Business Administration, Marketing or related field is an added advantage
• Professional marketing certification such as CIM is highly desirable
• Bachelor's degree in Marketing, Business Administration, Mass Communication, Economics or related discipline
• Experience in insurance, financial services or other regulated industries is strongly preferred
• Minimum of 10-15 years of relevant marketing, business development, brand management or commercial experience
• At least 5 years in a senior management or leadership role
• Relevant insurance qualifications such as CIIN or knowledge of the insurance industry is an advantage

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