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General Manager - Sales & Marketing
a Leading Luxury Retail Group - Fadac Resources and Services Limited
About this role
A leading luxury retail group is hiring a General Manager for Sales & Marketing in Lagos. The role is a senior leadership position requiring a track record in driving revenue, profitability, customer growth and brand development in premium or high-value environments. The GM will provide strategic and commercial leadership across Sales, Marketing, Brand, Digital, PR and boutique retail, and will own the P&L for Sales & Marketing. Applicants should have extensive experience leading large Sales & Marketing functions across multiple units or channels, and a strong network with HNWI, corporate and government contacts.
What you would do
- Develop and execute an integrated annual Sales & Marketing strategy across all business units, regions and channels (including e-commerce).
- Provide strategic leadership across Sales, Marketing, Brand, Digital, PR and boutique retail functions.
- Take full P&L accountability for Sales & Marketing, including budgets, profitability, forecasting and revenue targets.
- Lead, coach and develop heads of Sales and Marketing to build a high-performance culture.
- Drive sales performance and channel growth (B2C, B2B, B2G) while protecting pricing, discounts and operational integrity.
- Build strong relationships with HNWI/VIP clients, brand principals, suppliers and external stakeholders.
- Optimise product mix, pricing and assortment using market insights while ensuring brand standards.
- Maintain luxury service standards across boutiques and ensure clear team KPIs and governance.
What they are asking for
- Minimum 15 years of professional experience with at least 5 years leading combined sales and marketing teams.
- Strong network in HNWI, corporate and government circles.
- Proven P&L ownership and responsibility for significant revenue targets.
- Experience leading large Sales & Marketing functions across multiple units, channels or markets.
- Strong commercial strategy, business development and revenue-growth capabilities.
- Experience with high-value/HNW clients and premium customer segments is highly desirable.
- Strong understanding of brand, digital, e-commerce and integrated marketing.
- Exceptional executive leadership, stakeholder management and people-development skills.
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