General Manager - Sales and Marketing

About this role

Senior leadership role for a General Manager of Sales and Marketing in a luxury retail group in Lagos. Responsible for strategic direction, P&L ownership, and driving revenue, brand development and client growth across multiple channels and regions.

What you would do

• Develop and execute an integrated annual Sales & Marketing strategy for all units, regions and channels including e-commerce
• Provide strategic leadership across Sales, Marketing, Brand, Digital, PR and boutique retail functions
• Take full P&L accountability for Sales & Marketing, manage budgets, profitability, forecasting and revenue targets
• Lead and develop Heads of Sales and Marketing to foster high performance and career growth
• Drive sales performance and channel growth (B2C, B2B, B2G) while maintaining pricing controls and operational integrity
• Build relationships with HNWI/VIP clients, brand principals, suppliers and external stakeholders

What they are asking for

• Minimum 15 years of professional experience with at least 5 years leading combined sales and marketing teams
• Strong network in HNI, corporate and government circles
• Proven P&L ownership and responsibility for significant revenue targets
• Experience leading large Sales & Marketing functions across multiple units, channels or markets
• Strong commercial strategy, business development and revenue growth capabilities
• Experience handling high-value/HNW clients and premium customer segments; understanding of brand, digital, e-commerce and integrated marketing

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