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Franchise Marketing Manager
About this role
The role is for a Franchise Marketing Manager in Lagos at Bedmate Furniture. It focuses on expanding franchise presence, conducting market research, generating franchise leads, and managing investor relations and onboarding. The position involves coordinating marketing and sales activities to attract potential franchisees and ensuring smooth integration of new outlets. The employer is a Nigerian furniture company with showrooms in Lagos and Abuja, founded in 2002, and currently expanding to other parts of the country. The role targets candidates with experience in marketing, business development or sales and strong communication skills.
What you would do
- Conduct comprehensive market research to identify profitable locations and franchise opportunities
- Monitor competitor activities and market trends to refine franchise strategies
- Develop and execute marketing strategies and campaigns for franchise opportunities
- Generate high-quality leads through digital marketing, networking, exhibitions, referrals, and prospecting
- Present franchise proposals and communicate business model, requirements and ROI to prospective franchisees
- Organise and lead meetings and presentations with potential investors
- Assess franchise applications and evaluate prospective franchisees' suitability and finances
- Support negotiations and manage the lead pipeline to facilitate onboarding
- Coordinate with internal departments to support opening of new franchise outlets
- Maintain franchise partner relationships and prepare reports on leads, conversions, and expansion progress
What they are asking for
- Degree or HND in Marketing, Business Administration or related field
- 5-8 years' experience in sales, business development or marketing
- Strong communication, negotiation and presentation skills
- Knowledge of digital marketing and lead generation
- Ability to meet sales targets and build business relationships
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