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Field Sales Representatives in a Prominent Food Manufacturing Enterprise - Alan and Grant
About this role
A Field Sales Representative role in Lagos for a prominent food manufacturing firm. The job focuses on market penetration, building retail relationships, generating orders, and hitting revenue targets to expand the company’s commercial footprint in key Lagos hubs. The role involves driving active sales, product distribution, and brand visibility within an assigned territory. Responsibilities include prospecting new retail outlets, managing routes, maintaining relationships with traders and retailers, ensuring merchandising and shelf placement, and delivering monthly sales targets. The employer seeks candidates with relevant education and FMCG sales experience in Lagos’ open-market environment.
What you would do
- Prospect new retail outlets and negotiate orders.
- Ensure consistent product supply and assist with payment reconciliations.
- Build and manage relationships with open-market traders, wholesalers, and retailers.
- Execute daily route plans and submit field activity reports.
- Ensure proper merchandising, display, and shelf positioning of products.
- Achieve monthly sales, distribution, and market penetration targets.
- Provide field intelligence on competitor pricing and market trends.
- Gather customer feedback and report to the Assistant Sales Manager.
- Deliver active sales and product distribution within the territory.
- Maintain records of sales and performance data.
What they are asking for
- OND, HND, or Bachelor's degree in Marketing, Business Administration or related field.
- Practical understanding of Lagos open-market landscape and distribution channels (familiarity with Oke-Arin, Trade Fair, Agege or Ipaja is an advantage).
- Strong negotiation, persuasive, and CRM skills.
- Ability to work independently, manage routes, and meet/exceed sales targets.
- Minimum 2 to 3 years of field sales experience in FMCG.
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