Field Sales Representative (Merchant Acquisition)

About this role

Ingena Labs Limited is a Nigerian technology company operating Chop Awoof, a food-tech marketplace that connects customers with food businesses offering discounted meals. The Field Sales Representative (Merchant Acquisition) role is based in Lagos and involves identifying potential merchants, onboarding them to Chop Awoof, and building ongoing relationships to drive platform usage. The position emphasizes independent work, proactive problem solving, and meeting merchant acquisition targets. It is a full-time, on-site field role with a focus on merchant activation and revenue growth for Chop Awoof in Lagos. The employer aims to expand merchant participation and usage of the platform through proactive field engagement.

What you would do

• Visit restaurants, bakeries, supermarkets, cafés and other food businesses to introduce Chop Awoof
• Explain benefits and persuade owners or managers to sign up
• Identify and approach potential merchants within assigned locations
• Build relationships with business owners and key decision-makers
• Assist newly acquired merchants with registration, account setup and posting first offers
• Demonstrate platform use for managing offers and orders
• Follow up with merchants to ensure consistent publishing and usage
• Help merchants achieve their first successful customer transactions
• Meet weekly and monthly merchant acquisition and activation targets
• Maintain records of visits, sign-ups and activations

What they are asking for

• Previous experience in field sales, direct sales, business development or merchant acquisition is an advantage
• Strong communication, persuasion and negotiation skills
• Confidence approaching unfamiliar businesses and speaking with owners
• Willingness to move around Lagos and conduct daily face-to-face visits
• Ability to handle rejection, overcome objections and close deals
• Self-motivated, resourceful and target-driven
• Ability to work independently with minimal supervision
• Good knowledge of Lagos, especially Yaba and surrounding areas
• Basic smartphone proficiency and ability to demonstrate mobile apps
• Good spoken English; Yoruba or Nigerian Pidgin is an advantage

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