Events & Experiential Specialist

About this role

The Events & Experiential Specialist role at CIG Motor Ltd in Lagos plans and runs events, activations and experiential campaigns such as exhibitions, test-drive sessions and product launches to boost brand visibility and customer engagement. It requires 4-6 years of experience in events management or experiential marketing, with automotive industry exposure considered an advantage.

What you would do

• Plan, coordinate and execute events including exhibitions, test-drive sessions and product launches.
• Manage event logistics and on-the-ground delivery.
• Source and manage vendors and venues for events and activations.
• Manage event budgets to ensure cost-effective delivery.
• Design experiential marketing concepts to drive brand engagement and generate leads.
• Coordinate with sales, marketing and dealership teams to align events with business objectives.

What they are asking for

• Bachelor's degree in Marketing, Events Management, Communications or related field.
• 4-6 years' experience in events management or experiential marketing.
• Experience in the automotive or related consumer industry is an advantage.
• Strong project and vendor management skills.
• Creativity in designing experiential and activation concepts.
• Excellent organisational and multitasking skills with strong communication and stakeholder coordination abilities.

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