Director of Sales, Union Labor and Trusts

About this role

A Sales Director focused on union, labour, and trust organisations will lead Virta’s commercial efforts with memberships of 1,000 to 20,000. The role involves managing the sales process from prospecting to contracting, collaborating with marketing for new opportunities, and expanding relationships to increase revenue. The position also requires working with customer success and health plan teams, educating partners and consultants, and representing Virta at industry events. The employer, Virta Health, aims to reverse metabolic disease through technology, personalised nutrition, and virtual care, and already partners with major health plans, employers, and government bodies. The role is remote-first with location-based compensation and a pay range of $141,000 to $182,000.

What you would do

• Develop and advance an established prospect funnel to contract and close deals.
• Leverage marketing-generated demand to create new opportunities.
• Close new logos and expand existing client relationships.
• Collaborate with customer success and the health plan team to drive expansions and revenue.
• Educate ASO partners and consultants to generate territory pull-through.
• Promote Virta as an innovative cardiometabolic reversal solution.
• Provide client and prospect feedback to the Virta team.
• Within 90 days, build internal relationships and begin pitching to prospects.
• Partner with the SDR to create a territory plan and start executing a business plan.

What they are asking for

• 7+ years of selling an innovative healthcare solution to union, labour, and trust organisations nationally.
• Consistent achievement of sales targets in this vertical.
• Ability to establish and maintain trusted relationships with union trustees, fund administrators, and consultants.
• Experience presenting to key decision makers and consultative selling from lead gen to contract.
• Proactive pipeline management and collaboration with marketing, product, and operations.
• Experience representing the company at union events, trustee summits, and industry events.
• Strong understanding of union benefit structures and governance processes.
• Ability to thrive in a fast-growing startup environment and use AI tools to improve output.

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