Digital Sales Executive in a Leading FMCG Company - Alan and Grant

About this role

A Digital Sales Executive is sought by a leading FMCG company in Lagos to drive sales growth and expand market reach. The role involves field-based customer acquisition and use of digital sales tools to boost product availability, visibility, and distribution. It targets engagement with retailers, wholesalers, distributors and other trade customers, managing orders, deliveries and related issues in collaboration with internal teams. The position requires familiarity with digital ordering, CRM or distributor systems, plus knowledge of FMCG distribution and field sales operations. Candidates should have a related bachelor or equivalent qualification and 1–3 years of FMCG sales or field sales experience.

What you would do

• Conduct daily field visits to retailers, wholesalers, distributors and other prospective customers to drive product sales and market penetration
• Drive product availability, visibility and distribution within assigned territories
• Promote the companys products and communicate product benefits to encourage orders
• Identify new sales opportunities and expand the customer base in assigned locations
• Build and maintain strong relationships with customers
• Follow up on customer orders, deliveries, payments and outstanding issues with internal teams

What they are asking for

• Familiarity with digital ordering applications, mobile sales tools, CRM or distributor management systems (advantage)
• Understanding of FMCG distribution channels, product merchandising and retail sales operations
• Experience engaging retailers, wholesalers, distributors and other trade customers
• Bachelor’s Degree, ND, OND or HND in Marketing, Business Administration, Sales or related field
• 1–3 years of relevant FMCG sales, field sales or route-to-market experience

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