Digital Sales Executive

About this role

A Digital Sales Executive role in Lagos for a leading FMCG company. The position focuses on driving sales growth and expanding market reach through field-based customer acquisition and use of digital sales tools. It involves visiting retailers and other trade customers, promoting products, and ensuring product availability and visibility in the designated area. The employer operates in the FMCG, foods, and beverages sector with a focus on distribution and retail engagement.

What you would do

• Visit retailers, wholesalers, distributors and other prospective customers to drive sales and market penetration
• Promote products and communicate benefits to customers and encourage orders
• Drive product availability, visibility and distribution in assigned territories
• Build and maintain relationships with customers
• Identify new sales opportunities and expand the customer base within locations
• Follow up on orders, deliveries, payments and outstanding issues with internal teams

What they are asking for

• Bachelor's degree, ND, OND or HND in Marketing, Business Administration, Sales or related field
• 1–3 years of relevant FMCG sales or field sales experience
• Experience engaging retailers, wholesalers, distributors and other trade customers
• Familiarity with digital ordering apps, mobile sales tools, CRM or distributor management systems is an advantage
• Good understanding of FMCG distribution channels, product merchandising and retail sales operations

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