Digital Marketing Specialist (Hybrid)

About this role

Detail and Avedia Limited in Lagos is seeking an experienced Digital Marketing Specialist to manage and optimise digital campaigns. The role focuses on SEO, paid and programmatic advertising, website management, and analytics across multiple platforms. It involves planning and executing campaigns, keyword research, audience targeting, A/B testing, and collaboration with internal teams to meet campaign goals. The position is full-time and located in Costain/Iganmu, Lagos, on a hybrid working arrangement. Applicants should have several years of digital marketing experience and relevant educational background, with a monthly salary in the range stated by the employer.

What you would do

• Plan, manage and optimise sponsored campaigns on Google Ads, Meta Ads, and programmatic platforms
• Conduct keyword research, competitor analysis, audience targeting and A/B testing
• Maintain company and client websites, update content and optimise landing pages
• Monitor campaign performance, budgets and ROAS
• Develop and implement digital marketing strategies across multiple platforms
• Collaborate with creative, media, content and client service teams to achieve campaign objectives
• Implement SEO strategies to improve organic rankings and traffic
• Set up and monitor analytics, conversion tracking and campaign measurement
• Prepare campaign performance reports with insights and recommendations

What they are asking for

• 4 to 5 years of experience in Digital Marketing, SEO, Paid Advertising or similar roles
• Hands-on experience with Google Ads, Meta Ads Manager and programmatic platforms
• Bachelor's Degree in Marketing, Mass Communication or related field
• Strong analytical, reporting, problem-solving and campaign optimisation skills

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