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Digital Marketing Specialist
About this role
Sujimoto Construction Limited is hiring a Digital Marketing Specialist to support lead generation and business growth through paid advertising, mainly on Meta and Google Ads. The role focuses on creating, managing, and optimising campaigns to maximise ROI and reduce cost per lead, with responsibilities spanning audience research, landing pages, funnels, and performance analysis. The position requires expertise in lead generation and performance marketing, particularly with Meta Ads Manager and Google Ads, and involvement in SEO and content strategies to support organic leads. The role is based in Lagos and is a full-time employment opportunity within a luxury real estate and construction company. The company operates in luxury real estate development, facility management, and direct construction for discerning investors.
What you would do
- Create, manage and optimise paid advertising campaigns to maximise ROI and reduce cost per lead
- Conduct audience research, targeting, retargeting, and conversion tracking
- Monitor campaign performance, analyse data and generate actionable reports
- Design and test ad creatives, landing pages and sales funnels
- Perform A/B testing on ads, copy and landing pages
- Stay updated with digital marketing trends and platform policies
- Implement SEO and content strategies to support organic lead generation
- Set up and manage Meta Pixel, Google Analytics, Google Tag Manager and conversion tracking tools
- Develop and execute lead generation strategies on Meta and Google Ads platforms
- Ensure campaigns align with business growth objectives
What they are asking for
- Experience generating and nurturing high-quality leads across industries
- Proven track record in lead generation and performance marketing
- Strong proficiency in Meta Ads Manager and Google Ads
- Solid understanding of conversion optimisation and sales funnels
- Strong analytical, communication and problem-solving skills
- Knowledge of SEO, email marketing and retargeting strategies
- Experience with analytics and tracking tools such as Google Analytics and Tag Manager
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