Digital Marketing Specialist

About this role

The role is a Digital Marketing Specialist position based in Lagos for HR-on-Wheels. It involves planning and executing digital marketing activities to increase brand awareness, generate leads, drive engagement, and support business growth, and is suited to a results-driven digital marketing professional.

What you would do

• Plan and execute digital marketing strategies across online channels.
• Manage digital campaigns on social media, email and other platforms.
• Support lead generation, customer acquisition and conversion initiatives.
• Develop email marketing campaigns and digital communications.
• Monitor performance of website, social media, email and campaigns.
• Analyse marketing data to provide insights for improving campaign effectiveness.

What they are asking for

• Bachelor's Degree or HND in Marketing, Business Administration, Communications or related field.
• 2-4 years experience in digital marketing or related role.
• Proficiency in social media, email marketing, content marketing and lead generation.
• Knowledge of digital funnels and customer journeys.
• Experience with digital marketing and analytics tools.
• Strong analytical, communication and organisational skills.

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