Digital Marketing Specialist

About this role

Detail and Avedia Consulting seeks an experienced Digital Marketing Specialist in Lagos. The role focuses on SEO, paid and programmatic advertising, and website management for the agency and its clients. The candidate will plan and execute digital marketing strategies, manage campaigns across Google Ads, Meta Ads, and programmatic platforms, and optimise websites and landing pages. The position involves analysing performance data, conducting keyword and competitor research, and collaborating with various teams to meet campaign objectives.

What you would do

• Plan and execute digital marketing strategies across multiple platforms
• Manage and optimise sponsored campaigns on Google Ads, Meta Ads, and programmatic platforms
• Implement and oversee SEO strategies to boost organic rankings and traffic
• Manage company and client websites, including content updates and landing page optimisation
• Monitor campaign performance, budgets and ROAS
• Set up analytics, conversion tracking and campaign measurement
• Conduct keyword research, competitor analysis, audience targeting and A/B testing
• Prepare campaign performance reports with actionable insights
• Collaborate with creative, media, content and client service teams to achieve objectives

What they are asking for

• Bachelor's Degree in Marketing, Mass Communication or related field
• 4-5 years' experience in Digital Marketing, SEO or paid advertising
• Hands-on experience with Google Ads, Meta Ads Manager and programmatic platforms
• Strong analytical, reporting, problem-solving and optimisation skills

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