Digital Marketing Specialist

About this role

Ascend Business School in Lagos is seeking a Digital Marketing Specialist. The role involves developing, executing and optimising the school's online presence and managing multi channel campaigns to raise brand visibility, engage prospective students and drive enrolment growth.

What you would do

• Plan and run digital marketing activities across SEO, SEM, social media and email marketing.
• Create content such as blogs, videos, infographics and student success stories.
• Oversee social media accounts on LinkedIn, Instagram, Facebook and X/Twitter.
• Track KPIs such as conversion rates, CPC and ROI using Google Analytics and CRM tools.
• Design automated email campaigns to nurture prospects from enquiry to application.
• Lead paid campaigns on Google Ads, LinkedIn Ads and social platforms.

What they are asking for

• Bachelor's degree in Marketing, Communications or a related discipline.
• Minimum three years of digital marketing experience, ideally in the education sector.
• Proficient in SEO, SEM, Google Analytics and CRM platforms such as HubSpot or Salesforce.
• Strong copywriting abilities and a good eye for visual design, with Canva or Adobe tools experience.
• Ability to analyse data and translate insights into actionable marketing activities.

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