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Digital Marketing Specialist
About this role
Seedar Group, a strategic PR and communications agency in Lagos, is looking for an experienced Digital Marketing Specialist to manage social media, run digital campaigns and drive measurable results for a client in the fintech sector. The role involves handling social platforms, content planning, paid campaigns on Meta and Google, and optimisation to convert engagement into customer acquisition. It requires skills in social media management, content planning, Meta Ads, Google Ads and campaign optimisation. The candidate will help build an online presence for the client and attract the right audience.
What you would do
- Manage social media platforms (Instagram, Facebook, LinkedIn, TikTok) as required
- Develop and execute monthly social media content calendars
- Write captions, schedule posts and manage audience engagement
- Plan, set up and optimise paid advertising campaigns across Meta and Google
- Develop campaigns targeting Nigerian diaspora audiences, especially in the USA
- Conduct competitor research and identify growth opportunities for the brand
- Collaborate with the creative team on social media content and ad materials
- Monitor website traffic, campaign performance, leads and customer conversions
- Implement audience targeting and retargeting strategies
- Prepare weekly and monthly performance reports with actionable recommendations
What they are asking for
- Minimum of 2 years of proven digital marketing experience
- Strong experience managing social media accounts for businesses or brands
- Practical experience running Meta Ads and Google Ads campaigns
- Understanding of social media strategy, content planning and audience engagement
- Familiarity with Google Analytics, Meta Business Suite and other marketing tools
- Ability to track campaign performance and optimise for conversions
- Strong copywriting, communication and analytical skills
- Ability to work independently and meet deadlines
- Experience in fintech, financial services or international marketing is an added advantage
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