All jobs
Digital Marketing Specialist
About this role
A full-time Digital Marketing Specialist role at Ascend Business School in Lagos, focused on building and optimising the school's online presence to boost brand visibility and enrolment. Located in Lagos, the role targets candidates with digital marketing experience, preferably in education.
What you would do
- Design automated email campaigns to nurture prospects from enquiry to application
- Manage Google Ads, LinkedIn Ads and social media advertising campaigns
- Manage social media platforms including LinkedIn, Instagram, Facebook and X/Twitter
- Create engaging content such as blogs, videos, infographics and student success stories
- Monitor KPIs using Google Analytics and CRM tools
- Develop and implement digital marketing strategies across SEO, SEM, social media and email marketing
What they are asking for
- Bachelor’s Degree in Marketing, Communications or a related field
- At least 3 years’ experience in digital marketing, preferably in education
- Strong knowledge of SEO, SEM, Google Analytics and CRM platforms such as HubSpot or Salesforce
- Strong copywriting skills and visual design awareness (Canva or Adobe tools)
- Ability to analyse data and translate insights into actions
Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.