Digital Marketing Officer in a Luxury Goods Company - Fadac Resources and Services Limited

About this role

A Lagos-based luxury goods company is seeking a Digital Marketing Officer to lead and optimise their digital marketing efforts. The role involves managing budgets, channels, content creation, and strategy to boost brand awareness and customer acquisition. The position requires collaboration with creative, product, and customer service teams. The employer operates in the luxury goods sector with a focus on prestigious brands and industry insights.

What you would do

• Manage digital marketing budgets and ensure effective resource allocation and ROI.
• Oversee and optimise digital channels such as social media, email, SEO, and paid advertising.
• Create and implement content marketing strategies, including blog posts, social media content, and email campaigns.
• Collaborate with cross-functional teams to align and execute digital marketing plans.
• Develop and implement comprehensive digital marketing strategies to drive brand awareness and customer acquisition.
• Stay updated on industry trends and identify opportunities to improve digital marketing efforts.
• Analyse campaign performance and report metrics such as CTR, conversion rate, and ROI.

What they are asking for

• Minimum 3 years of digital marketing experience, preferably in luxury retail or related industries.
• Strong project management skills and ability to manage multiple deadlines.
• Excellent content creation skills.
• Proven expertise across digital marketing channels (social media, email, SEO, paid ads).
• Strong analytical skills and experience with Google Analytics or similar tools.
• Effective communication and interpersonal skills for cross-functional collaboration.

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