Digital Marketing Officer

About this role

A Luxury Goods company in Lagos is hiring a Digital Marketing Officer on a full-time basis. The role involves creating and executing digital marketing strategies to boost brand awareness, customer acquisition and retention. The job covers managing digital channels such as social media, email, SEO and paid ads, plus content creation and campaign analysis. Collaboration with cross-functional teams and staying updated on digital marketing trends are also required. The employer seeks candidates with several years of digital marketing experience, particularly in luxury retail or related industries, strong analytical and content skills, and good project and communication abilities.

What you would do

• Develop and implement digital marketing strategies
• Manage and optimise digital marketing channels (social media, email, SEO, paid ads)
• Create content for blogs, social media and email campaigns
• Analyse campaign performance and report on metrics (CTR, conversion, ROI)
• Manage budgets for digital marketing activities
• Collaborate with creative, product and customer service teams
• Stay updated on industry trends and identify opportunities to improve efforts

What they are asking for

• Minimum of 3 years of experience in digital marketing
• Experience with social media, email, SEO and paid advertising
• Strong analytical skills and familiarity with Google Analytics
• Excellent content creation skills
• Strong project management and ability to handle multiple deadlines
• Good communication and interpersonal skills for cross-functional collaboration
• Ability to adapt to changing business needs

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