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Digital Marketing Officer
About this role
A Digital Marketing Officer is being sought by Fadac Resources, a provider of human capital solutions, to support a luxury goods client in Nigeria. The role focuses on developing and implementing digital marketing strategies to boost brand awareness, customer acquisition and retention. The candidate will manage digital channels, create content, analyse campaign performance, and help manage budgets while collaborating with cross-functional teams and staying current with industry trends.
What you would do
- Develop and implement digital marketing strategies to drive brand awareness and customer acquisition
- Manage and optimise digital channels including social media, email, SEO and paid advertising
- Create and implement content marketing initiatives across blogs, social media and emails
- Analyse campaign performance and report on metrics such as CTR, conversion rate and ROI
- Manage the digital marketing budget and allocate resources for ROI
- Collaborate with creative, product and customer service teams to ensure aligned execution
- Stay up-to-date with digital marketing trends, technologies and best practices
- Identify opportunities to innovate and improve digital marketing efforts
- Support cross-functional projects related to marketing initiatives
- Ensure timely delivery of marketing campaigns and deliverables
What they are asking for
- Minimum 3 years of digital marketing experience, preferably in luxury retail, gaming, sports betting or related industries
- Proven experience across digital channels including social media, email, SEO and paid advertising
- Strong analytical skills with experience using Google Analytics or similar tools
- Excellent content creation skills for engaging and effective content
- Strong project management abilities with multiple deadlines
- Excellent communication and interpersonal skills for cross-functional collaboration
- Ability to adapt to changing business needs and priorities
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