Digital Marketing Officer

About this role

A Digital Marketing Officer is sought by HOP Mobile Transport Limited in Lagos. The role focuses on planning and implementing digital marketing strategies to support the company’s objectives, creating content for social media, websites, and campaigns, and collaborating with creatives to produce marketing materials. The position targets individuals with experience in digital marketing, social media management, and online advertising, who can analyse market trends and track campaign performance. The employer is a technology-driven mobility platform offering transportation and delivery solutions. Proximity to the island area is specified as important for applicants.

What you would do

• Plan and execute digital marketing campaigns.
• Identify target audiences and tailor marketing approaches.
• Create content for social media, websites, emails, and other platforms.
• Develop captions, messages, articles, graphics briefs, and video concepts.
• Collaborate with designers, photographers, and videographers to produce materials.
• Develop campaigns to generate leads and increase enquiries.
• Monitor advertising expenditure and campaign performance.
• Test ads, audiences, and messages to improve results.
• Track digital marketing performance using analytics tools.
• Monitor metrics such as reach, impressions, engagement, traffic, leads, conversions and costs.

What they are asking for

• 1 to 3 years of relevant digital marketing experience.
• Experience managing business social media accounts and online advertising campaigns.
• Experience in content creation, campaign planning, and digital analytics.
• Proximity to the island is very important.

Listing details are summarised from the source. Always confirm the role and the employer on the original posting before applying, and never pay to apply for a job.