Digital Marketing Manager

About this role

A Digital Marketing Manager is sought by New Age Mobile Concepts Limited in Lagos. The role focuses on defining the brand’s strategic direction and running data-driven campaigns across digital and offline channels to grow market share and build a loyal customer community. The employer is a consumer electronics brand known for mobile phone accessories and related products, with a focus on innovation, quality, and customer care. The position oversees digital advertising, content strategy, e-commerce growth, and brand messaging to differentiate the company in the mobile accessories market.

What you would do

• Coordinate product launch campaigns from pre-launch to post-launch follow-ups
• Manage marketing budgets and allocate spend effectively
• Collaborate with sales, product, and trade teams to align marketing with commercial goals
• Drive customer engagement initiatives, loyalty programmes, and community-building activities
• Develop and execute an integrated brand and digital marketing strategy across online and offline channels
• Lead brand positioning, messaging, and storytelling for differentiation
• Manage social media presence and content strategy to grow engagement and followers
• Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with ROI targets
• Collaborate with design teams to create creatives for ads, launches, and campaigns
• Monitor brand health, customer sentiment, and market trends to refine strategy

What they are asking for

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8+ years of experience in brand and digital marketing (ideally in consumer electronics, FMCG, or lifestyle brands)
• Core experience in digital marketing, e-commerce, and customer experience
• Proven ability to develop and execute successful marketing campaigns
• Strong knowledge of SEO, SEM, social media advertising, influencer marketing, and e-commerce marketing
• Excellent storytelling, copywriting, and visual communication skills
• Strong analytical skills to interpret campaign data and consumer insights
• Experience managing external agencies, vendors, and creative partners
• Innovative thinker with interest in tech and emerging marketing trends

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