Digital Marketing Manager

About this role

Pedini-Bosch Nigeria Limited in Lagos is hiring a Digital Marketing Manager. The role involves developing, implementing and managing digital marketing strategies across online channels to increase brand visibility, generate leads and drive customer engagement. The position is aimed at a candidate with relevant digital marketing experience.

What you would do

• Develop and execute digital marketing strategies aligned with organisational goals.
• Manage campaigns across social media, search engines, email, websites and other platforms.
• Plan, create and oversee engaging content for digital channels.
• Manage and optimise paid advertising campaigns, including Google Ads and social media advertising.
• Monitor website performance, traffic and user engagement using analytics tools.
• Implement SEO strategies to improve organic search rankings and visibility.

What they are asking for

• A Bachelor's degree or HND in Marketing, Digital Marketing, Communications, Business Administration, Media, or related field.
• Professional certification in digital marketing tools (Google Analytics, Google Ads, Meta, HubSpot, or related) is an advantage.
• 7 to 10 years of relevant experience in digital marketing, online marketing, brand management or similar.
• Proven experience developing and executing successful digital marketing campaigns and managing paid advertising.
• Experience using analytics and reporting tools to measure campaign performance.
• Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and CMS platforms (e.g., WordPress).

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