Digital Marketing Lead (Remote)

About this role

A full‑time Digital Marketing Lead role (remote) responsible for steering the organisation’s digital marketing strategy, creative direction, and online visibility from Ogbomoso, Oyo. The position targets candidates with proven digital marketing leadership and hands-on experience across ads, SEO, content, and analytics.

What you would do

• Develop and implement the overall digital marketing strategy and monthly plans.
• Lead and coordinate the Digital Marketing Department and provide creative direction for campaigns and content.
• Plan, execute, monitor, and optimise digital marketing campaigns across platforms.
• Create concepts and ideas to communicate the brand, products, and services.
• Oversee paid advertising activities including Meta Ads and budget management for lead generation and conversions.
• Lead SEO efforts including keyword research, technical optimisation, and content optimisation; monitor rankings and traffic.

What they are asking for

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• 3–5 years of digital marketing experience with ads, SEO, and creative marketing.
• Experience leading or coordinating a digital marketing team.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics/GA4, and Google Search Console.
• Strong creative thinking, analytical, communication, project management, and leadership skills.
• Ability to work with digital marketing tools, reporting platforms, content teams and creatives.

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