Digital Marketing Expert & Social Media Manager

About this role

Makarios Luxury Place in Lagos is looking for an experienced Digital Marketing Expert and Social Media Manager to handle social media, run paid campaigns, generate leads and analyse campaign performance. The role focuses on attracting qualified property buyers in Nigeria and the diaspora for the luxury mixed-use development. The employer develops a high-end live, work and play estate along Lekki-Epe, featuring notable attractions such as a multi-sensory water display fountain. The candidate should have hands-on experience with paid advertising, lead generation, social media strategy and performance measurement.

What you would do

• Manage social media presence across platforms.
• Plan and execute paid advertising campaigns.
• Generate and nurture leads for property sales.
• Analyse campaign performance and optimise strategies.
• Develop social media strategies aligned with business goals.
• Create content and messaging tailored to target buyers.
• Coordinate with internal teams on marketing initiatives.
• Monitor key metrics and reporting for campaigns.
• Stay updated on digital marketing trends relevant to real estate.
• Support brand positioning and online visibility in Nigeria and the diaspora.

What they are asking for

• Proven experience in paid advertising and social media management.
• Experience in lead generation and campaign performance analysis.
• Strong understanding of social media strategy and content planning.
• Ability to attract and engage property buyers, including diaspora markets.
• Relevant experience in real estate marketing is a plus.

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