Digital Marketing Executive (Hybrid)

About this role

A Digital Marketing Executive is being sought to lead integrated digital marketing campaigns from concept to execution. The role focuses on maintaining and growing online presence and sales through various marketing campaigns, research, and collaboration with the team. Location is Lagos with a hybrid work setup. The employer, PG Consulting Limited, acts as an intermediary recruiting on behalf of a client in Surulere, Lagos.

What you would do

• Research and evaluate trends and techniques to improve measurement of social media activity
• Monitor, track, analyse and report on performance across social platforms using tools like Google Analytics and Facebook Insights
• Identify trends and optimize spend and performance based on insights
• Brainstorm and develop new growth strategies
• Plan and execute digital marketing campaigns including SEO/SEM, email marketing and social media
• Create marketing content for campaigns and maintain social media presence
• Measure and report campaign performance against goals (ROI and KPIs)

What they are asking for

• 2-5 years of experience in Digital Marketing
• Excellent copywriting skills
• Proficiency in graphic design
• Solid knowledge of SEO, keyword research and Google Analytics
• Hands-on experience with content management
• Understanding of web publishing requirements
• Excellent communication and writing skills in English
• Proven work experience as a social media manager

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