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Digital Marketing Executive
About this role
KOKO Internet Group in Lagos is hiring a full-time Digital Marketing Executive to develop, implement and manage marketing campaigns for its products and services. The role involves handling social media marketing, creating web content, analysing analytics and communicating marketing strategies. The company focuses on media, information, and services across multiple sectors and aims to deliver value to clients and society. It requires someone who is motivated, articulate and resourceful with relevant experience in digital marketing. This is an on-site position based in Lagos.
What you would do
- optimise advertising budgets and strategies for ROAS
- implement retargeting to boost conversions
- track and analyse ad performance using Google Analytics and Meta Business Suite
- develop and manage Facebook, Instagram, Google, TikTok and YouTube ads
- collaborate with content creators and designers to produce posts, videos and reels
- execute social media content plans to grow brand presence
- manage influencer partnerships and brand collaborations
- monitor engagement, followers and community interactions
- ensure product and landing pages are SEO-friendly
- set up marketing automation and run email campaigns for retention and promotions
What they are asking for
- Bachelor’s Degree in Marketing, Business or related field
- 3+ years of digital marketing experience
- knowledge of SEO, email marketing, content marketing and social media strategy
- experience with Facebook Ads, Google Ads, TikTok Ads and Instagram marketing
- familiarity with Google Analytics, Meta Business Suite, Klaviyo, Mailchimp etc
- excellent communication and teamwork skills
- analytical mindset with ability to interpret data and optimise campaigns
- strong leadership and cross-functional collaboration skills
- creative thinker capable of developing engaging marketing campaigns
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