Digital Marketing Executive

About this role

PG Consulting Limited in Lagos is seeking a Digital Marketing Executive to lead integrated online marketing campaigns from concept to execution. The role focuses on maintaining and growing the company’s online presence and sales through various campaigns, research, and collaboration with the team. The employer provides business optimization and consultancy services aimed at improving profitability and performance for clients. The position requires managing digital marketing activities end-to-end and reporting on campaign performance against goals.

What you would do

• Plan and execute digital marketing campaigns (SEO/SEM, email, social media)
• Create content for digital channels
• Design, build and maintain social media presence
• Measure and report campaign performance, analysing ROI and KPIs
• Identify trends and insights to optimise spend and performance
• Brainstorm growth strategies and innovative ideas
• Monitor and analyse social media performance using analytics tools
• Research and evaluate new trends and techniques for measuring social media activity
• Collaborate with team members on marketing strategies
• Stay updated on industry best practices in digital marketing

What they are asking for

• 2–5 years of experience in digital marketing
• Proficiency in graphic design
• Understanding of web publishing requirements
• Excellent English communication and writing skills
• Proven experience as a social media manager
• Hands-on experience with content management
• Excellent copywriting skills
• Solid knowledge of SEO, keyword research and Google Analytics

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