Digital Marketing Consultant

About this role

A contract Digital Marketing Consultant role based in Lagos, focused on building brand presence, generating leads and supporting IT solutions marketing for B2B clients.

What you would do

• Develop campaigns to boost brand awareness, website traffic, engagement and lead generation.
• Monitor campaign performance using analytics tools.
• Collaborate with Sales and Business Development to convert digital leads into opportunities.
• Generate qualified leads via social media, content marketing, email marketing, LinkedIn, and other channels.
• Maintain and grow the company’s LinkedIn presence and other social media profiles.
• Prepare reports on social media growth, engagement, leads, conversions, and overall campaign performance.

What they are asking for

• 2–3 years of proven digital marketing experience, preferably in IT/software/SaaS/B2B sectors.
• Strong knowledge of LinkedIn and major social media platforms; experience managing professional/company accounts.
• Strong written and verbal communication skills.
• Experience with LinkedIn prospecting/outreach is desirable.
• Ability to work independently with minimal supervision and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business Administration, Mass Communication or related field.

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